AI in Out-Of-Home (OOH) Advertising Market 2022-2030 Business Outlook

A latest report from Absolute Markets Insights covers insights into the global AI in Out-Of-Home (OOH) Advertising market. This comprehensive report offers insights into the market, models and drivers of business growth. Also includes AI in Out-Of-Home (OOH) Advertising market share, sales volume and education charts. Research analysts have combined important and additional information, such as commitments from market leaders, into a well-crafted report. This report is an essential insight into strategies and information and is primarily aimed at business leaders. The main objective of this AI in Out-Of-Home (OOH) Advertising report is to provide industry knowledge and help our clients achieve natural growth in their respective fields. The AI in Out-Of-Home (OOH) Advertising report also shows a new uptrend that includes market conditions and market forecast 2022-2030.

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Some of the major players operating in the global AI in Out-Of-Home (OOH) Advertising market include: Adonmo Private Limited, Allgemeine Plakatgesellschaft AG, Ayudax, BellMedia, CAPTIVE MEDIA LTD, Captive Outdoor Media, Clear Channel Outdoor, Inc, Fairway Outdoor Advertising, JCDecaux SA, OUTFRONT Media Inc, and amongst others.

In terms of revenue, the global AI in Out-Of-Home (OOH) advertising market was valued at US$ 1,804.3 Mn in 2022 and is growing at a CAGR of 11.22% over the forecast period.

The competitive landscape of the market study contains a broader analysis of the regions including North America, Europe, Asia-Pacific, Middle East and Africa, Latin America, which are expected to capture the essence of the market in its broadest category. The list encompasses significant players who manage the sector based on the system’s overall production capabilities, environmental contributions, appropriate channels, and territorial proximity through a system of primary and secondary research methodologies followed by an in-house analytical model. Furthermore, the generated income and a generalized market share for the market is presented with the help of graphs, charts and tables.

Furthermore, the report also contains important collaborations, mergers and acquisitions, key market trends and business policies are evaluated. The study contains primary and secondary information pertaining to the AI in Out-Of-Home (OOH) Advertising Market in terms of its global status, market size, growth forecasts, trends, segments, and a detailed forecast.

Key insights from the report:

  • The report provides key statistics on the market status of AI in Out-Of-Home (OOH) Advertising Manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
  • The report provides a basic overview of the industry, including its definition, applications and manufacturing technology.
  • The report features the company profile, product specifications, capacity, production value and market share 2022-2030 for the top vendors.
  • The total market is further divided by company, by country and by application/type for the analysis of the competitive landscape.
  • The report then estimates the 2022-2030 market development trends of the P2P Loans industry.
  • Analysis of upstream raw materials, downstream demand and current market dynamics is also performed.
  • The report makes some important proposals for a new project of AI in Out-Of-Home (OOH) Advertising Market before evaluating its feasibility.

Covid-19 cumulative impact:

This study presents insights into COVID-19 on consumer behavior and changes in demand, purchasing patterns, supply chain reorganization, dynamics of market forces, and substantial government involvement. The new research provides insights, analysis, estimates and predictions in light of the effect of COVID-19 on markets. The AI in Out-Of-Home (OOH) Advertising Market report provides a solid observation on the prominent players in terms of strategic analysis, micro and macro market trends and opportunities, pricing trends, and a generalized overview of the market. The AI in Out-Of-Home (OOH) Advertising Market is a detailed study packed with primary and secondary market factors, market share, leading segments and a proper geographic analysis.

Key questions answered in this report:

  • What will the market size and growth rate be in 2030?
  • What are the key drivers of the global market?
  • What are the key market trends impacting the growth of the global market?
  • What are the market growth challenges?
  • Who are the key vendors in the global market?
  • What are the global market opportunities and challenges for sellers?
  • What are the key findings of the global five-point analysis of the AI in Out-Of-Home (OOH) Advertising market?

Advertising is the backbone of all companies irrespective of the size or the industry they are operating in. Out of Home advertisement refers to advertising that people can see or hear when they are outside their homes. These advertisements at aimed at reaching a large set of audiences, at the same time reducing the overall advertising cost. Implementation of big data, artificial intelligence, and smart devices with traditional out of home advertising is creating an immersive and optimized approach to marketing. This is further helping organizations to provide consumers with impressive and engaging ad content. The increased adoption of AI based technologies to provide dynamic and customizable advertising content is contributing to the rapid growth of the AI in Out-Of-Home (OOH) advertising market.

The AI in Out-Of-Home (OOH) advertising market is driven by various factors including increased investments in advertising by enterprises. Interactive and engaging advertisements helps organizations to connect with their customers better which aids in increasing the footfall at stores thereby improving sales. For instance, subway implemented IBM’s artificial intelligence based advertising platform Watson to create real-time weather based foot long sandwich promotions. This enabled Subway to attract more customers at their store and increased its footfall by 15%. Similarly, Hulu implemented Watson ads to engage customers in a 1:1 dialogue to understand their viewing preferences and thereby serve relevant content. Owing to the increase in revenue by engaging and attracting more customers, the adoption of AI in Out-Of-Home (OOH) advertising market is expected to grow steadily.

According to the research carried out by Absolute Market Insights maximum share of revenue for the AI in Out-Of-Home (OOH) advertising market is derived from the retail segment. In this sector digital billboards are used by several single, multi store and chain stores for branding. These billboards are strategically placed in busy areas with an aim to achieve maximum exposure. For instance, Times Square in New York is filled with AI based digital out of home advertisements in the form of digital signage’s showing ever changing brands like Pepsi, Coca Cola, L’Oreal Paris, and GAP amongst others.  

In terms of regional bifurcation, North America holds the maximum market share contributing 32.01% of the total revenue in 2018 followed by Europe and Asia Pacific. This is owing to the major companies present in North America namely OUTFRONT Media Inc, Fairway Outdoor Advertising, Clear Channel Outdoor, Inc, Captive Outdoor Media, and BellMedia amongst others. For instance Clear Channel with M&C Saatchi, and Posterscope has introduced artificially intelligent poster campaign which is based on what works rather than just what a person might think works. This is launched with an intention to integrate AI in advertising. Such factors are responsible for the increasing adoption of AI in Out-Of-Home advertising (OOH) market in the North American region.

Global AI in Out-Of-Home (OOH) Advertising Market Segmentation:

AI In Out-Of-Home (OOH) Advertising Market By Technology (Natural Language Processing, Machine Learning, Deep Learning); By Product (Digital Billboard, Mobile Network, Transit, Steel Furniture, Spectacular Billboard, Others); By Application (Dynamic Pricing, Chatbot, Recommendation, Market Forecasting, Programmatic Advertising, Content Generation, Data Analysis) By Industry Vertical (Retail, Automotive, Fashion And Apparel, Information Technology, Banking, Financial Services And Insurance, Tourism And Hospitality, Media And Entertainment, Food And Beverage, Others) By Region (U.S., Canada, Mexico, Rest Of North America, France, The UK, Spain, Germany, Italy, Nordic Countries, Benelux Union, Rest Of Europe, China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia, Rest Of Asia Pacific, Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest Of Middle East & Africa, Brazil, Argentina, Rest Of Latin America) – Global Insights, Growth, Size, Comparative Analysis, Trends And Forecast, 2022 – 2030

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