Fitness Tracker Market Survey and Forecast Report 2030

The global fitness tracker market size was USD 41.60 Billion in 2021 and is expected to register a revenue CAGR of 18.4% over the forecast period, according to the latest report by Emergen Research. Rising health awareness among consumers along with rise in disposable income, and increasing prevalence of chronic diseases are some key factors expected to drive revenue growth of the market during the forecast period.

The COVID-19 pandemic has led to a rise in health awareness among consumers along with rise in the cost of healthcare, and this resulted in deployment of various initiatives to prevent chronic diseases. According to a survey of over 5,000 adults conducted by Public Health England, 80% of people aged over 18 have decided to change their lifestyle in 2021. Around 39% of adults between the age of 40 to 60 years had decided to lose weight and 41% of adults decided to exercise more often. In addition, the growing influence of fitness influencers on social media platforms like Instagram and YouTube has further motivated people to adopt a fitness routine and focus on health.

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Rising prevalence of chronic diseases such as chronic respiratory diseases, cardiovascular diseases, and type 2 diabetes mellitus (T2DM) has led to increase in demand for fitness trackers. For instance, Fitbit Premium users access tools to analyze trends of glucose levels in blood and fall in level of glucose within 30 days. Fitbit Health Coach features use blood glucose levels to devise customized fitness plans. Similarly, Apple Watch users can sync their data with blood glucose monitoring apps like Apple Health. This is expected to increase demand for fitness trackers and drive revenue growth of the market. Furthermore, increasing competition among market players to manufacture smart and innovative fitness trackers is further expected to drive revenue growth of the market. 

The new report titled ‘Global Fitness Tracker Market’, is methodically curated by our team of analysts, keeping readers’ understanding in mind, and includes a wide-ranging database of industry distribution. The report takes a closer look at the historical and current market scenarios to accurately predict the global Fitness Tracker Market outlook over the forecast duration (2019-2030). Researchers have taken a holistic approach towards the global market analysis and highlighted the factors that influence the overall growth of the market. The study involves the use of efficient analytical tools like SWOT analysis and Porter’s Five Forces to inspect the strengths, weaknesses, opportunities, and threats associated with the growth of the various market segments.

The leading market contenders listed in the report are as follows:

Google LLC, Apple, Inc., Fitbit, Inc. (Google LLC)., Garmin Ltd., Beienda, Inc., Ambiotex GmbH, Hexoskin, Huawei Technologies, Nurvv Ltd., Oura Health Ltd., and Withings.

Regional Segmentation

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Emergen Research has segmented the global fitness tracker market on the basis of device type, distribution channel, application, and region:

Device Type Outlook (Revenue, USD Billion; 2019-2030)


Fitness Bands

Smart Glasses

Smart Clothing


Distribution Channel Outlook (Revenue, USD Billion; 2019-2030)



Application Outlook (Revenue, USD Billion; 2019-2030)



Heart Rate Tracking

Stress Management


Valuable Market Insights:

The report highlights the latest trends observed in the consumption pattern of each regional segment.

Extensive market segmentation included in the report helps better understand the revenue and estimated growth of the individual regions.

The report throws light on the historical and current market scenarios and provides a concise year-on-year growth rate of the global Fitness Tracker market.

The report further entails the current market trends, technological advancements, revenue growth, and other aspects affecting market growth.

Questions addressed in the report:

What is the estimated market growth rate throughout the forecast period?

Which end-use industry is expected to witness the highest demand for Fitness Tracker in the near future?

What is the regulatory framework governing the application of Fitness Tracker in the food industry?

Which manufacturing processes are utilized for the production of Fitness Tracker?

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At Emergen Research, we believe in advancing with technology. We are growing market research and strategy consulting company with an exhaustive knowledge base of cutting-edge and potentially market-disrupting technologies that are predicted to become more prevalent in the coming decade.

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