How can Subscription-based White Label Help Desk services benefit you?

White label support and SOC as a service

MSPs and MSSPs are now able to use SOCaaS (Security Operations Center as a Service) from dozens of companies. What’s the reason? There are tens of thousands of small MSPs that cannot afford to build out their security operations centers. Here is an alphabetical list of the top social options for MSPs and MSSPs – many of whom are also in the Top 200 MSSPs for 2019.

  1. BLOKWORX:BLOKWORX provides white-label SOC and Endpoint Defense Services to MSP partners in addition to educating and training them. The organization abandoned its direct sales model in January 2018.
  2. ChannelSOC: Through AlienVault, AT&T Cybersecurity partners with MSSPs & MSPs to provide white label SOC services. ChannelSOC’s 24*7 SOC also provides SIEM setup, tuning, managing, and monitoring services.  Additionally, the company ChannelSOC offers Incident Response, Threat Hunting, and Forensic services.

Providing MSSPs and MSPs with a Security Operations Center (SOC)

Security operations centers provide 24/7/365 security monitoring services and help MSPs and MSSPs respond quickly to cyberattacks.

Many organizations have difficulty staffing their security operations centers

Although SOCs keep up with evolving cyber threats, staffing remains a major challenge for many organizations.

According to Exabeam’s “2019 State of the SOC Report,” about 35 percent of IT professionals want more funding for security operations center staffing, and 33 percent thought their SOC was understaffed. In addition, SOCs increasingly rely on hard skills such as threat hunting and data loss prevention.

MSPs and MSSPs have several options when it comes to SOC:

MSPs and MSSPs face intense competition in the Security Operations Center as a Service (SOCaaS) market, and the market is highly fragmented. Following companies provide services in and around the market to assist partners with outsourced SOCs or SOCaaS, or with Master MSSP services.

  • AlienVault from AT&T Cybersecurity
  • Arctic Wolf Networks
  • Binary Defense
  • Bolton Labs
  • ChannelSOC
  • Continuum
  • Collabrance
  • Critical Start
  • Cyberhat
  • CYBERShark
  • CyFlare
  • Digital Hands
  • Foresite
  • Infogressive
  • Netsurion
  • Perch
  • Radar Services
  • SOCsoter
  • StratoZen
  • Veronym
  • Vertek

Some of the companies listed above are not 100% head-to-head competitors. Nevertheless, in many cases, they offer overlapping products or services that allow MSPs and MSSPs to automate, white-label, and/or outsource SOC services.

What are the benefits of moving to subscription-based products/services?

MSPs have been offered managed services for log management, alert response, and remediation on a regional and national basis. MSPs have been able to enter this market without building their own 24/7 security operations center.

In today’s world, this is a very common approach. They understand that MSPs can build all these services; they like the structure of white labeling for these services, and they like buying from one provider – someone they are familiar with. With customers looking to outsource more of their security needs due to limited staff and the ever-growing threat surface in customer networks. This trend will continue to spread to other products. It is difficult for customers to afford the capital expenditure to satisfy their security needs, as they require many more security products and services.

Neither VARs nor MSPs can afford to wait for their sales compensation to adjust to this new financial model, providing incentives to sales professionals to drive the new MRR model. MSPs can offer customers upfront options for these services and make changes to their compensation models for salespeople, as well as provide sales training to help them change their mindsets and see how this will be beneficial in the long run.

Marketers can benefit from white labeling

White Label Help Desk Support – Reasons to use white labeling:

  • Time and resources can be saved.
  • Take advantage of other people’s expertise.

What is an IT Help Desk Support for Marketers?

By hiring IT help desks customer inquiries are handled faster and more efficiently.

White labeling examples

Calculators with many features

If you will be able to white label the tool without having to build it yourself.

Reports based on analytics

You will provide white reports and analytics with insightful information.

Providers of print-on-demand services

It is simply a matter of creating your designs and creating an eCommerce store.

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