How QR Codes Can Improve Your Marketing Campaign Strategy

With data revealing that 78 percent of the world’s population holds a smartphone at the moment, the use of QR codes in marketing techniques is expanding. This is a significant factor in why this is the case. Given that this number has been steadily climbing for some time now, it would appear to make perfect sense for businesses to put more effort and resources into including promotional codes of this kind into the advertising campaigns they run.

The primary benefits that may be obtained from QR codes are a rise in the level of customer interaction, an improvement in the convenience with which customers can access information, and a rise in the number of conversions that organisations experience. If your competitors are not currently utilising these forms of promotion, incorporating them into your campaign may provide you an advantage over those competitors.

The use of a mobile phone for interaction and engagement can be facilitated via QR codes. With this type of marketing strategy, companies are able to provide users with information about their products and services. These days, people have no patience for anything that is sluggish or requires a lot of time. When it comes to the realm of marketing, being prompt and quick is of the utmost importance.

The Value-Added Potential of Including QR Codes in Your Advertising Campaign

In a nutshell, the following are some of the ways that QR codes might benefit your company:

  • Better brand visibility,
  • More widespread circulation of the content of your brand,
  • a more expedient access to the content of your website,
  • More details on the services that you provide,
  • Access to your products and services that is both simpler and more expedient.
  • Access to your social media connection that is both speedy and hassle-free,
  • Capability to steer customers in the direction you want them to go, as well as
  • Very friendly to mobile devices like smartphones.

 

What Are the Best Practices for Marketing with QR Codes?

As is the case with any other type of marketing channel, the best approach with QR codes is to add value. Make sure that each QR code connects straight to the source of the value (the promotion, the checkout, etc.), and that doing so involves the absolute minimum number of clicks. This has significant implications for marketing since it removes barriers that stop consumers from acting on their interests and spending time learning as much as they can about your brand.

Ensure that your QR strategy is successful, and check that your data management system is able to record any interactions with QR codes. This will allow you to include the user’s behaviour into the process of personalising their trip through other channels.

When developing a strategy for marketing based on QR codes, it is important to adhere to a number of best practises, which are as follows:

  • It is essential that the QR code be of a size that allows it to be scanned quickly and with little effort.
  • It is strongly recommended that you post your QR code in any location that is suitable and easily accessible.
  • You should provide supplementary information below the QR code.
  • Make it possible for individuals to obtain the information contained on the QR code through additional means.
  • Customers should be sent to a landing page or website.

Scanning a QR code could take the user to a landing page, an informational webpage, or a sign-up page. This eliminates the hassle of having to go through the steps necessary to access the website in addition to finding your way around the page. In order to get a correct reading, you need to make sure that you are utilising a special URL that is paired with your QR code.

You can also use QR codes to drive app-based opt-in interactions, which brings a host of analytic opportunities and touchpoint signals that can be captured and then used to take the story out of a one-off QR moment and into a longtail digital storyline that is responsibly delivered to that particular user. Moreover, you can use QR codes to drive in-store promotions, which brings in foot traffic.

Not only are QR codes the foundation for boosting offline interaction prompts with things such as restaurant menus, shop information, product information, and directions, but the “second-screen” revolution is also seeing connected TV campaigns display QR codes on the TV screen. This is because brands know that every household is also on their smartphone or tablet while they are watching TV.

Source: marketing campaign 

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