How To Use Seasonal Promotion Ideas To Grow Sales

As a shop, taking advantage of significant seasonal marketing occasions like Christmas, Easter, and even Black Friday will probably come naturally to you. However, are you making the most of all seasonal possibilities and maximising sales during crucial times?

It’s crucial that you are aware of and take advantage of various events, awareness days, and seasonal peaks throughout the year in order to increase your sales.

Seasonal marketing – what is it?

Although seasons can be a significant component to take into account, seasonal marketing refers to any trend, significant event, or date that is pertinent to your business. Halloween, Christmas, Easter, and Valentine’s Day are some of the most popular occasions for seasonal marketing.

Basically, it involves organising and modifying your marketing activities to coincide with recent or forthcoming events. Seasonal marketing is a terrific method to grab customers’ attention and ensure that your company stays at the top of people’s minds, whether that means developing blog material, starting a social media campaign, or announcing a product promotion.

You are probably already making preparations for major occasions like Christmas, but there are a number of other dates on the calendar that could increase your earnings during slower times.

But planning is vital, and making a campaign planner is a fantastic place to start. Online, you may find free awareness calendars to get you started, like this one from Awareness Days.

Examples of companies who excelled in seasonal marketing

1. Aldi’s egg-cellent marketing

We can learn a lot from some of the major retailers, and Aldi is one of the best examples of a company that excels at seasonal marketing. Aldi has a distinctive business strategy and, unlike some of its rivals, concentrates on stocking only the items they believe customers will desire or need at that moment.

Weekly new products are offered, but there is a limited supply and they are only offered temporarily. These “Specialbuys” are always prepared months in advance and are based on the goods they anticipate will be popular at various times.

The now-famous egg-chair, which earlier this year sold out in a couple of minutes, is a notable example. When many people were preparing their gardens for the summer and making plans for barbecues or outdoor gatherings, Aldi timed the release of this garden furniture just before a bank holiday.

And the outcomes were unquestionably impressive. Bravo to Aldi!

2. Starbucks adds some spice

Falling leaves and shorter days used to be signs that autumn had arrived, but now days it’s the return of the beloved Starbucks Pumpkin Spice Latte. Since the introduction of their initial limited-edition beverage, Starbucks has become synonymous with seasonal advertising; to this day, the Pumpkin Spice Latte, which has reportedly sold more than 200 million units to date, continues to dominate headlines every year.

Although the campaign’s execution stood out from the competition, the campaign’s concept was very straightforward. Starbucks developed their entire approach around their target market identification. Through the outlets they were aware of, they successfully targeted their audience by having a thorough understanding of who they were and what would appeal to them.

Through this, they were able to successfully generate a phenomenal demand for the beverage, which results in repeat business.

3. Coca-Cola is getting ready for Christmas.

Coca-Cola may be one of the best-known examples of seasonal marketing, and I’m sure you already know exactly the campaign we’re speaking. Since it began in 1995 and has now been running for more than 20 years, Coca-“Holidays Cola’s are coming” campaign has shaped Christmas culture.

Even though their product doesn’t directly relate to Christmas, the business has managed to use this time to raise brand recognition and forge its identity. It is now recognised as an emblem of the holiday season.

Now, until the Coca-Cola commercial airs on television, Christmas just doesn’t feel like Christmas.

How to comprehend the effects of seasonality on your business

Seasonal marketing can still be effective for you even though not all retailers have the same marketing budget or resources as Aldi or Starbucks.

Understanding what it means for your organisation and identifying the dates that will be crucial for you are the keys; some of these dates will present excellent chances, while others most certainly won’t.

This might be connected to a particular day or occasion; for example, if you run a sporting goods store, the Olympics might present opportunities. Or it could just be a time when your company is likely to experience an increase in traffic, such as when you sell more garden furniture during pleasant weather.

Three items in particular should be considered if you want to explore this further and determine what they might be for your company:

Your historical analytics and data Look at the analytics and sales data for your website over the last few years, and compare year to year, to pinpoint periods when you have particular surges in traffic, search volume, and revenue. To assist you in getting ready, Google has an excellent checklist.

Market trends and keyword research 

You can quickly spot times when you might notice a peak in search queries or keyword usage pertaining to particular items or trends by using free tools like Google Trends or Google Analytics.

Important rivals 

You can get a decent indication of the prospective chances by looking at occasions or days that your rivals are, or even aren’t, taking advantage of. You can even get ideas for your own seasonal marketing plan.

Source: promotion strategy 

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