Non Sugar Sweeteners Market Growth, Demand & Opportunities

Non-sugar sweeteners are substitutes for sugar, and they have different properties than organically produced sugar. This condiment is often advised by doctors to patients suffering from diabetes and reactive hyperglycemia. As the consumption of sugar-based food products harms the health of diabetic patients, food and beverage companies are focusing on the production of sweet dishes and bakery items made from non-sugar sweeteners. In recent years, the consumption of non-sugar-sweetener-based products has significantly surged in low- and middle-income countries (LMICs) due to the rising number of diabetes patients.

Thus, the increasing cases of diabetes, especially in LMICs, will support the progress of the non-sugar sweeteners market in the foreseeable future. The International Diabetes Federation (IDF) says that around 463 million individuals within the age group of 20–79 years had diabetes in 2019, globally. Furthermore, the federation forecasts that 578 million and 700 million people within the same age group will be affected by this common disorder of the endocrine system by 2030 and 2045, respectively.


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According to P&S Intelligence, the European non-sugar sweeteners market will exhibit the fastest growth in the forthcoming years due to the surging incidence of diabetes and rising awareness about healthy eating, which involves reducing the sugar intake. According to the Organisation for Economic Co-operation and Development (OECD), around 32.3 million adults in the European Union (EU) were diagnosed with diabetes in 2019. As per the IDF, 465,916,400 diabetes-related deaths were recorded in 2019. Furthermore, the IDF forecasts that 65,993,300 people within the age group of 20–79 years in Europe will be diagnosed with diabetes by 2030.

Apart from Europe, Asia-Pacific (APAC) is expected to consume a large quantity of non-sugar sweeteners in the upcoming years due to the surging population and rising cases of diabetes in the region. According to the IDF, in 2019, 88 million people in the Southeast Asian (SEA) region were living with diabetes. Furthermore, the organization forecasts that 153 million adults in SEA will be affected by this disease by 2045. Moreover, the increasing investments being made by food and beverage companies in APAC will fuel the consumption of such products in the coming years.

Thus, the soaring prevalence of diabetes and escalating urbanization rate will fuel the use of non-sugar sweeteners.

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