SEO Agency – 3 Factors to Consider Before Choosing an Agency

In this article I will pick certain city for example Sydney is a large city and located in the state of NSW in Australia. Sydney is also the home of 4.3 million people. Now choosing the right SEO agency is very difficult and may not know where to start. Sydney’s main locations are North Sydney, South Sydney, Western Sydney, Sydney CBD and the eastern suburbs of Sydney. To find a good SEO agency you need to consider the following factors:

High Ranking VS Number of Visitors:

Is SEO about high ranking? Do you think if you rank higher then that is the best result? No if you ask me I rather higher number of visitors over high ranking. I believe SEO is about increasing number of visitors and increase business leads generation. Ranking high is good but will not beat high visitor as visitor will be a potential customer. The perception is higher ranking will bring higher visitors and this is not true if you ask me. Why? Because the page title and page description may not be appealing enough to attract visitors to your site. A good SEO agency will take this issue into consideration to produce a better result.

Conversion Rate:

A conversion rate is converting visitors to client. A good SEO company should give you a good advice on your website conversion rates. SEO agency can make your website more appealing by adding strong to call action such as call us now, make an online enquiry and so on… This technique will increase the business lead.


A company that offer guarantee is a good company. A company that offers SEO ranking position guarantee is not professional because they have zero control over the search engine algorithm. Google and other search engine companies will advise the business community not to trust a company that offer search ranking position guarantee as this mean this SEO have an insider who knows Google secrets. I can assure you that Google algorithm is one of the world most kept secretes and only few people in Google know about Google algorithm. Therefore if an SEO company offers you #1 ranking guarantee then you need to find another one. A professional company may guarantee number of visitors or higher business leads.
Company search engine ranking position for SEO phrases:

Not necessarily true if an SEO company is ranking higher than other companies is better. However it is a good way to show leadership in the industry. Sometime is hard to rank higher than other companies due to high number of links over the years and it may cost allot to outrank these companies an I’m saying six figure number to outrank these companies. However I see if a young company is out ranking these dominant companies then it is a great way to prove leadership over the older companies. As I advised earlier it is not the age or experience it is the performance that matters.

Package Details:

It is important to get a good SEO deal SEO Agency Sydney matches your need. Some companies offer optimization per keyword, which is not the best. I believe the deal should really include optimising your entire website for all related keywords

I finally say you need to find a company that guarantee you a high number of visitors for lower rates. Having considered the case studies and you should not care if the company is large or small.

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