Way to make the most of seasonal spikes
Now we get to the enjoyable part. After you have determined the dates that are significant for your company, you will need to develop a remarkable campaign that will assist you in making the most of the opportunities presented throughout these times. The following advice will assist you in making the most of seasonal increases in demand.
1. Get an early start on your preparations.
In order to guarantee that everything is aligned and in place before beginning any seasonal marketing, you need to have a clear strategy mapped out well in advance of those campaigns. You can’t simply focus on marketing if you want your campaign to be effective; you also need to think about the logistics.
Be sure that you have properly planned your inventory, staffing levels, and other resources, and have a backup strategy ready in case you do end up selling out of a particular product. The old adage goes that failing to prepare is the same as preparing to fail.
2. Take into account the entire journey of the customer
It is easy to get carried away with the promotion and marketing when you are preparing a large-scale campaign; nevertheless, if you are getting people to your website or store, it is essential that you provide them with the finest customer journey possible. There is no sense in driving traffic if it does not convert into purchases, and if a consumer has a negative experience during a busy period, it could influence their opinion of your business. There is no value in increasing traffic if it does not convert into revenue.
KPMG’s report on consumer trends for 2021 found that ease of purchase was one of the primary purchase drivers for consumers, with 40% of people agreeing with this statement. Additionally, 34% of people stated that customer experience and product range were important factors in their purchasing decisions.
Therefore, if you want your seasonal marketing to be successful, you need to make sure that your website is user-friendly and quick, that it provides clients with competitive delivery and return choices, and that it enables customers to use the payment method of their choice.
3. Define your goals very specifically.
Make sure that you have a good understanding of the goals you hope to accomplish with the campaign; for example, are you seeking to increase sales of a certain item? Do you want to broaden your consumer base, or do you just want to raise more people’s knowledge of your brand?
Establishing your goals will assist in the formation of your plan, as well as provide direction for the content that you produce and the channels that you will most likely employ. Not only this, but you won’t be able to analyse and evaluate the success of certain campaigns if you don’t have clear objectives in place. Because of this, you should make sure that you can easily monitor this aspect of the success of your campaigns. You may get a better idea of how successful your campaign is by using Google Analytics goals, which can be set up by you.
4. Plan the timing of your campaigns with consideration.
When it comes to seasonal marketing, timing is one of the most important components. It would be pointless to launch a Christmas campaign on Christmas Eve because by that point, the majority of individuals will have already planned, purchased, and wrapped all of their gifts for Christmas.
It is usually preferable to debut the campaign before the actual event in order to develop buzz and get people enthusiastic about it. However, you should not launch the campaign so early that people forget about you and switch off their interest. You should take the time to plan out your timings, but you should also be ready for things to alter as you go along. Your analysis of the competition and insights into the trends in the industry can assist shape this.
5. Always Keep an Eye on the Competition and the Past Seasonal Trends
You don’t always have to come up with innovative strategies for your marketing; in some cases, it’s fine to stick to what you already know to be successful. If your previous campaign was successful the previous year, then there is typically no need to make significant adjustments to it for the current year.
However, it is essential to keep a careful eye on your most significant competitors and to be prepared to adjust your strategy in response to any new campaigns, promotions, or items that they introduce. You wouldn’t want them to start their Black Friday sale two weeks before you do, because then your customers would decide to shop with the competition instead of with you, would you?
If you are in the process of organising a seasonal campaign and want to guarantee that you will be able to provide your consumers with the most convenient payment alternatives, then we are able to assist you. Your consumers will be able to spread out the payment for their purchases over a period of several months without incurring any additional interest charges if you make use of our interest-free credit option and incorporate it into your website in a single simple step.
Interested? Get in contact with us right away to discuss the ways in which we might be able to assist you.
Source: promotional strategies