The projected market opportunity is anticipated to be well-distributed

As per our research, digital therapeutic solutions for metabolic disorders are likely to capture major share (XX%) of the overall market in 2020. This can be attributed to the fact that majority of the solutions are being developed for people with diabetes. This is followed by the solutions developed for mental health problems and substance use disorders. However, given the fact that a significant number of the solutions are being developed for patients with neurological disorders, solutions for such disorders are anticipated to hold a significant share in the market, in 2030.


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Furthermore, according to a recent article published by Evidera, the maximum number of clinical trials (related to digital therapeutics) were conducted for psychiatric indications (25%). These trials also provide a strong evidence supporting digital cognitive behavior therapy’s efficacy in this area. This is followed by trials for evaluating digital therapeutics for cardiovascular (11%), endocrine (10%), addiction (10%), neurology (8%), and respiratory (7%) disorders.


In terms of business model adopted, we observed that within digital therapeutics market, majority of the revenues are generated from the sales of the products through B2B channel. This can be attributed to the fact that majority of these digital therapeutic solutions require physicians’ prescription for sale. Further, majority of the companies that have not marketed their solutions rely on this approach to distribute their products to different patient groups.


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In fact, in an interview with the Vice-President of marketing of an industry player, she stated that “The USFDA has approved digital therapeutics as a prescription only product with clearly defined usage parameters. As per the definition, a product can only be called digital therapeutics if it has been built on clinical guidelines and has been able to demonstrate clinical effectiveness. By this measure, it has a therapeutic impact on the body. This means that it must be prescribed by a doctor directly or as part of a combination used with a drug or medical device. It is for this reason that B2B offerings should account for closer to 80-90% of the market currently.”




In terms of type of geography, North America is anticipated to hold largest share of the current and future market. This can be attributed to the high number of developers offering products in this regions, increased solution prices, and enhanced adoption of novel technologies. This is closely followed by the revenues generated in European regions. It is worth highlighting that market in Asia-Pacific regions is estimated to rise with relatively higher growth rate. As the


technology evolves and more players establish their business in Asia-Pacific regions, the market is anticipated to gain momentum in next few years.


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 Digital Health Market: Focus on Digital Therapeutics (2nd Edition), 2020-2030



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