global women’s digital health market was evaluated at USD 2.5 billion in 2020 and is speculated to accrue USD 7.5 billion by 2030, growing at 20.9% CAGR between 2021-2030.
Women’s Digital Health Market (By Type: Mobile Apps, Wearable Devices, Diagnostic Tools, Others; By Application: Reproductive Health, Pregnancy & Nursing Care, Pelvic Care, General Healthcare & Wellness) – Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 2021 – 2030
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The mobile apps segment dominated the market and held the largest revenue share of 65.9% in 2020 owing to the rising adoption of mobile apps for the management of menstrual cycles, fertility cycles, and pregnancy. On the other hand, the wearable device segment is likely to witness the fastest growth over the forecast period and the diagnostics tools are also gaining attention gradually with new developments introduced by the companies.
The adoption of these digital tools is rapidly growing owing to the convenience and accessibility of the tools. The continuous technological advancements in the field of digital health allow women to be updated about their health status and make informed decisions based on actionable insights.
The reproductive health segment dominated the market and accounted for the largest revenue share of 41.0% in 2020 pertaining to the highest adoption rate of mobile applications catering to female health care management. On the other hand, the general healthcare and wellness segment is likely to witness the fastest growth over the forecast period.
The market is gradually opening up to cater to additional women’s issues such as pelvic care, pregnancy care, and chronic illnesses such as breast cancer and cervical cancer. The notable advances such as at-home screening help in the early detection of cancer, the pregnancy monitoring platforms help in self-monitoring of required health indications, and analytics platforms help in identifying women at the risk of preterm birth or other complications.
In 2020, North America dominated the market and accounted for the largest revenue share of 41.1%. This is owing to the availability of advanced technological infrastructure, better access to the latest devices, better reach for diagnosis and treatment, and higher disposable incomes. On the other hand, Asia Pacific is expected to witness the fastest growth from 2021 to 2028. Emerging economies in this region, including China, India, and Singapore are exhibiting strong economic growth.
The government initiatives and favorable regulatory environment are further boosting the growth of the digital women’s healthcare market in these countries. In addition to the efforts to overcome the barrier concerning the socio-cultural approach towards women’s healthcare.
- iSono Health
- Clue by Biowink
- Chiaro Technology Ltd.
- Natural Cycles
- Ava Science, Inc.
- NURX Inc.
- Prima-Temp, Inc.
- Lucina Health
- MobileODT Ltd.
- Braster SA
- Athena Feminine Technologies
- Plackal Tech
- Type Outlook
- Mobile Apps
- Wearable Devices
- Diagnostic Tools
- Application Outlook
- Reproductive Health
- Pregnancy & Nursing Care
- Pelvic Care
- General Healthcare & Wellness
- Regional Outlook
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
- South Africa
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– Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
– Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
– Market value USD Million and volume Units Million data for each segment and sub-segment
– Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
– Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
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